4/6/2023 0 Comments Best social media schedulerIt has three main components - Publish, Analyze, and Reply - each of which are sold separately. Unlike Hootsuite, Buffer is designed to be a modifiable social media management platform. Grade for Solopreneurs and Teams-of-One: C Buffer Publishīuffer is a really popular social media management platform, and the company is renowned for their incredible culture. Verdict: Hootsuite is a powerful, slick social media management tool for slightly larger companies with more sophisticated needs - and bigger budgets. As an early-stage startup with only one team member, $30 a month for a social media scheduler seemed high to me. The next level up will set you back $130/mo. Price: Hootsuite costs a minimum of $29/mo if you pay annually at this level, you can connect up to 10 accounts, but you won’t get a custom branded URL or a content library. It’s not a difficult tool to navigate, but even if it were, you’d have plenty of time to learn it for free. (It may even be too feature-rich for your needs.)Įase of Use: Hootsuite allows you to get a free 30-day trial to learn and use the platform, which definitely adds bonus points in the “ease of use” category. All-in-all, it’s a really robust and very feature-rich tool. It also offers team management, but you probably don’t need that if you’re reading this post. I remember when it was just a Twitter scheduler, but it has changed a lot since then.įunctionality: The platform offers scheduling, content curation, content promotion, analytics, monitoring, security, and plenty of integrations. Hootsuite is a popular social media manager used by a lot of large companies and even some marketing platforms. To understand why, here is my overview of these four social media scheduling services, and my opinions on how they stack up: Hootsuite Spoiler alert: I ultimately chose Buffer. Planoly is another Insta-only planner tool well-liked by influencers. I use the free version for linking posts on my grid to content on my website. I want to make sure to highlight Later, an amazing grid planner/scheduler for Instagram. In addition, there are some solutions that are focused on only one platform. And finally, most of them will allow you to conduct some engagement analysis on which posts perform best.Īs a team-of-one with a small social media presence (for now), these are the criteria I considered:Īfter doing a bunch of research and testing, these are the four social media scheduling services that I considered: Most tools will allow you to manage multiple platforms in one place, increasing efficiency and providing a bird’s-eye view of your social posts. More specifically, social media schedulers allow you to develop unified campaigns far in advance, and release those posts consistently and automatically. They let you “set and forget” your social media postings. They often help you analyze your performance. They allow you to manage multiple profiles and platforms in one place. In that framework, a social media scheduler is a super-valuable tool. My goal with a social media scheduling tool is to maximize the quality and impact of my posts to best serve my audiences, while minimizing the time and energy required to provide that value. A social media scheduler is a super-valuable, time-saving tool for solopreneurs and teams of one. If you’re a team-of-one, you know social media management can be challenging. That’s a long way of saying “it’s tough, I hear you!” Even as an experienced marketer, I sometimes struggle to stay on top of the ever-changing best practices. It may sound sacrilegious to say, since I am a marketer by trade, but I am not one of those people. Some people are naturals at navigating all of these nuances. Your audience is likely to be different based on the platform. The best time to post is different for each platform. There are different community and advertising guidelines on each platform. You probably have more than one following you’re trying to grow.Įach platform has a unique aesthetic, and different content performs well in different places. Here are just a few of the reasons social media management can be challenging: In this post, I’ll share my top three picks for social media schedulers for solopreneurs, founders, creatives, and other teams-of-one. If you’re a one-person band, you know how tough it can be to manage all of your social media accounts.
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